Facebook and Instagram PPC For A US-based Skincare Brand To Improve Sales Inquiries

The client was finding an end-to-end digital marketing services provider that could take care of its online marketing and branding initiatives. After research, the client found our team of digital marketers with impressive credentials. We had multiple rounds of discussions with the client where we described the upsides of putting money into paid advertising. Generally, paid advertising practice helps businesses achieve their KPIs and goals, all the while driving traffic from social channels to websites.

After detailed discussions with the client, we arrived at a conclusion: The client decided to focus on social media marketing to drive engagement with the target audience and build a prominent brand presence online. Our social media marketing team collaborated with the client's business team. This collaboration helped define the goals of the engagement. The chief goals included rising sales and engagement of the client through paid social media efforts. Once the goals were defined, we started designing a paid social media campaign. While designing our social paid campaigns for the client, we factored in the low budget of the client. The key challenge, then, was to help the client receive a high number of purchases with a lower CPP or cost per purchase.

We focused on using Facebook and Instagram to help the client drive social traffic to the website. On the site, we landed the traffic to a dedicated page with an attractive lead magnet. This lead magnet was designed by our content team to educate the traffic about the benefits of buying organic body care products. Finally, through this lead magnet, we introduced the audience to the client's inspiring array of products.