Meta Ads Capabilities Lifted Leads For An International Consumer Tech Company Through Social

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > Meta Ads Capabilities Lifted Leads For An International Consumer Tech Company Through Social
Client Overview
A global consumer technology company wanted to capitalize on social to increase website leads. Established in 1995, the client services 300 million customers worldwide and has earned more than 30 awards owing to its suite of services. To make a mark in a highly competitive market, the client approached us - a digital marketing company - with a compelling need to produce quality leads. We used our pay-per-click (PPC) expertise to develop a comprehensive paid media campaign. Investing in result-oriented social media advertising services, the client catapulted itself into the digital spotlight on different social channels.

  • 7% Leads Increased (WoW)
  • 17% Increased clicks (WoW)
  • 25% Boosted site visitors (MoM)
  • 22% CPA Decreased
Project Challenges
As the client started from scratch and was looking for quality leads, it wanted to use paid social media marketing specialists. The main challenge was straightforward: the client had a compelling need to generate quality leads. Look at the main challenges the client faced before starting the engagement:

  • Competitive Landscape: The client was part of a highly competitive consumer technology sector, where standing out from the competition was exceedingly challenging.
  • Budget Limitations: It was difficult to ensure efficient lead generation with limited initial outlays of funds.
  • Continuous Adaptation: Agility and adaptability were integral to keeping the client ahead of the trends in the ever-evolving field of social media advertising.
Strategy & Solution
This client partnered with us - a reputable social media advertising company - to overcome the project challenges. Upon comprehending the primary obstacles the client faced, we suggested the client enlist the services of our pay-per-click campaign management specialists. Enhancing the visibility of our client's brand name on social channels and generating leads were the key goals of our PPC specialists. To achieve that, they created a comprehensive PPC campaign to help the customer generate leads. Here are some of the key steps we took to help the client run the PPC campaign effectively.

Competitive Environment

  • Carried out a thorough study of competitors to find possibilities and gaps
  • Created a distinctive value proposition that highlighted the services the client provided
  • Analyzed the competitors to enhance ad wording and create copies and designs that created an optimal impact
Budget Limitations

  • Implemented a methodical approach to budget allocation, concentrating on high-conversion platforms
  • Reduced unnecessary costs by using a granular approach to campaign optimization
  • Reviewed ad spending closely to guarantee the best use of available resources
Target Audience Identification

  • Built comprehensive consumer personas using market research and data analytics
  • Used audience segmentation to send customized communications to particular customers
  • Created ads tailored to certain regions in order to connect with a wide range of global audiences
Content Strategy

  • Built a content calendar that matched the customer needs
  • Created content in multiple languages that appealed to global audiences
  • Emphasized the legitimacy of user-generated content and client endorsements
Continuous Adaption

  • Tracked market developments and used platforms (Meta properties)
  • Tested ad copies and creative using A/B testing
  • Analyzed datasets to make quick changes and stay ahead of the curve
Business Outcomes
Our PPC expertise helped the client get a large number of leads from social channels and improved its brand visibility. Here are some other highlights from this PPC project:

  • Ad frequency increased by 20%
  • Increased click-through rate weekly
  • Maximized site registrations weekly
Client's Speak
Team Flexsin's proficiency in Facebook and Instagram Ads and PPC management in general has been essential to improving my lead-generating endeavors. Highly recommended!
Kent McCallum
Building 10, Level 1 658 Church Street, Cremorne VIC, Australia
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