Meta Ads Marketing Lifted Leads For A Canadian Resurfacing Solutions Provider : Services portfolio

Client Overview

A leading Canadian resurfacing solutions provider wanted to enhance its online presence and generate more leads on Facebook. For more than 15 years, the client - a reputable provider of resurfacing solutions - has provided top-notch resurfacing renovations to over 8,000 homeowners nationwide. The client approached us to get more leads on its website through social channels - Facebook, in particular. As a trusted PPC campaign management and social media advertising company, we built ads and creative that demonstrated the game-changing potential of the client's resurfacing solutions. Our paid marketing campaign resulted in establishing the client as a trusted presence in the resurfacing market, thereby increasing its leads and online visibility significantly.

10% Leads Lifted (WoW)
20% CPA Declined
12% Clicks Increased
14% Site Visitors Lifted (MoM)

Project Challenges

Struggling with low online visibility and few leads, the client could not tap into the online market's potential. The fiercely competitive market was obstructing the client from generating online leads. Overcoming these challenges required creative digital marketing solutions. Here are the key challenges the client encountered before partnering with us.

Limited Online Visibility: Connecting with target audiences was a challenge owing to the client's low online presence. The client needed to create a strong online presence on social channels in order to compete in the market.
Low Brand Awareness: Being relatively new in the market, the client had trouble building its name on different channels, such as Instagram and LinkedIn. One of the biggest obstacles the client faced was cultivating trust and awareness among potential customers.
Budget Limitations: A low-cost strategy for lead creation was required because the client had a restricted marketing budget.
Competitive Market: Canada is characterized by fierce competition in the resurfacing solution market. Standing out from the competition on crowded social channels and offering something new were challenging tasks for the client.
Lead Generation From Scratch: The biggest problem was generating consistent leads because the client was starting from scratch. A calculated social media ad strategy was required to draw the attention of potential customers and convert them into leads.

Strategy & Solution

The client teamed up with us - a trusted digital marketing company with in-depth expertise in executing complex PPC campaigns. We have deep expertise in helping businesses craft inspiring PPC success stories. Our growing portfolio of PPC case studies stands as testimony to the experience and expertise of our paid marketing specialists. We understood the key challenges associated with this PPC project and developed a comprehensive PPC strategy to overcome each one of them. Here are the key steps encompassing our PPC strategy.

Keyword Research and Targeting

To ensure that ads reached the most relevant audience, we researched to uncover high-intent keywords specific to resurfacing solutions.
The targeted keywords included "Budget Friendly Kitchen Renovation," "Top Resurfacing Solution in Canada," "Best Resurfacing Solutions," and more.

Highly Visual Ad Campaigns

We built compelling ad creatives with before-and-after pictures and videos to demonstrate every resurfacing solution's effects.
We ensured the visual appeal of the ad creative led to an increase in the click-through rates and engagement rates on Facebook and Instagram.

Geo-Targeting & Scheduling

By using precise geo-targeting, the client's operating areas of Canada and the adjacent areas were the only ones reached.
Ad scheduling was tailored during periods of peak user activity to maximize ad visibility.

Budget Allocation And Bid Management

Careful budget distribution ensured that every dollar spent produced worthwhile leads by concentrating on high-performance campaigns.
Ad placement and cost efficiency were enhanced through strategic bid management.

Ad Optimization And A/B Testing

For the best results, the PPC campaign was A/B tested using multiple variations of landing pages, images, and ad copies.
Ad optimization was a continuous process to keep performance and relevancy high.

Business Outcomes

The client trusted our PPC campaign management prowess and social advertising capabilities to address primary project issues strategically. Check other highlights from this PPC project:

Reached a higher impression rate in the same budget
Ensured the registrations rose continually
Attained a higher CTR consistently every week
Ad frequency improved by 40%

Client's Speak

Thanks to the PPC experts at Flexsin, the outcomes of our social media ad campaigns were satisfactory. I have observed a significant rise in leads from Facebook following a small budget investment.

Tim Lambert
Calgary, Alberta, Canada

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