An Online Flower Shop Boosted Its Revenue With Our PPC Expertise

Before this engagement, we were already responsible for helping the client build its brand presence through social media optimization and search engine optimization. That is why it was only natural for the client to approach us when it wanted to try out paid marketing and boost the number of leads it received online. However, the client was not so sure how paid marketing worked. Ergo, it brought our team of paid marketers on board.

After detailed rounds of discussions with our PPC team, the client finally decided to award this project to us. The client was already happy with the ongoing engagements, so it had faith in our digital marketing capabilities. We started the project by doing detailed research and analyses. We started out by doing competitor analyses to understand the kind of strategies, landing pages, etc., the competitors used to draw more leads online. Afterward, we did keyword research to come up with a set of competitive but less costly keywords.

Following these efforts, we created ads and even built a freshly targeted campaign. On top of that, we regularly monitored the search terms report. That is how we discovered new keywords that were more likely to deliver a better ROI than others. Besides, analyzing the search term report even helped us eliminate bad keywords from the lot.

Based on different analyses, we reoptimized the PPC campaign and set fresh bids. By following the winning formula of continuous monitoring, we made a campaign that was drawing quality leads to the client's website. Besides, we even shared with the client weekly optimization plans along with fresh analyses and insights. Eventually, we were able to minimize the CPA value, all the while increasing the sales and revenue for the client.