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A Customized PPC Campaign For An Australian Elevator Manufacturer Boosted Leads
Verticals:
Industrial & Manufacturing
Service:
Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > A Customized PPC Campaign For An Australian Elevator Manufacturer Boosted Leads
Client Overview
One of the leading providers of elevators in Australia wanted to generate more leads online. Part of a group founded in 1967, the company provides elevators for use in homes, apartments, townhouses, and businesses across the country. As a PPC services provider, we helped the company identify its target audiences, create fresh content, improve existing content assets, and analyze the competitor landscape. Our extensive PPC campaign management helped the business increase leads, generate user engagement and actions, and maximize ROI.- 40% Registrations Boosted
- 23% CPA Reduced
- 15% Maximized User Base
- 75% Leads Maximized
Project Challenges
The field of digital marketing has brought new horizons of promotion and advertising into the picture. Today, it is a preferred way more than other traditional marketing methods. However, like any other field, digital marketing has its challenges and limitations. One of the issues frequently faced by businesses is being unable to market itself effectively and bring in scores of leads. Below are some of the challenges our client faced when it was performing digital marketing activities on its own.Challenge 1: Insufficient Lead Generation
The first and foremost challenge faced by the client was a limited number of leads. It was not able to tap the right audience, and that was the key reason the leads did not increase.
Challenge 2: Content Discrepancies
Creating the right content for audiences can be challenging. In this case, the client faced issues related to content discrepancy because its content repository had assets that were irrelevant to the target audiences.
Challenge 3: Low Converts
Due to a poor lead nurturing strategy, the client was unable to convert the acquired leads into desirable outcomes.
Challenge 4: Data Inaccuracy
Because of improper management of data, such as the wrong contact information of the leads, the client could not achieve the required results.
Strategy & Solution
Backed by the vast experience and deep expertise of our paid marketing specialists, we were determined to craft a PPC success story for the client. Crafting a detailed PPC case study for the elevator manufacturer, however, required us to factor in a number of solutions. Together, these solutions made up our comprehensive PPC strategy. Let us now look at the solutions that made our PPC campaign a success.
Solution 1. Comprehensive Intended Users Research
Our PPC experts kick-started the project by researching the client's identified target audiences and potential customers. Accordingly, it redefined the entire internet strategy through its comprehensive target audience research.
Solution 2. Content Improvisation and Personalization
To improve the lead quality of the client, our team developed a new content management strategy. We designed quality content that resonated with the client's audience.
Solution 3. Lead Nurturing Campaigns
Our team was successful in designing appealing lead-nurturing campaigns that kept enticing the intended users throughout their purchase journey. This strategy kept them engaged and gradually generated more leads.
Solution 4. Data Analytics and Insights
Our PPC specialists adopted an advanced data-driven approach to gain objective information on the required elements of the pay-per-click campaign. Meaningful insights derived from the campaign further helped us optimize our efforts to increase user traffic and engagement.
Solution 5. Competitive Analysis And Differentiation
Another important area of any marketing campaign was covered by our team - doing a thorough analysis of what the competitors are doing. A detailed competitor analysis further helped us identify a unique selling proposition for our client, which helped enhance the quality of leads.
Solution 6. Budget Optimization and ROI Tracking
Our team worked closely with the client to decide on how to gain a lot with a minimum budget. We developed unique tactics to optimize the budget, and this helped us keep tabs on maximizing the return on investments.
Solution 7. Versatile Strategy Adaptation
Our team adopted a unique and versatile approach to digital marketing. The approach was rooted in real-time performance data to increase the areas related to leads, user action and engagement, content creation and optimization, and data analyses.
Solution 1. Comprehensive Intended Users Research
Our PPC experts kick-started the project by researching the client's identified target audiences and potential customers. Accordingly, it redefined the entire internet strategy through its comprehensive target audience research.
Solution 2. Content Improvisation and Personalization
To improve the lead quality of the client, our team developed a new content management strategy. We designed quality content that resonated with the client's audience.
Solution 3. Lead Nurturing Campaigns
Our team was successful in designing appealing lead-nurturing campaigns that kept enticing the intended users throughout their purchase journey. This strategy kept them engaged and gradually generated more leads.
Solution 4. Data Analytics and Insights
Our PPC specialists adopted an advanced data-driven approach to gain objective information on the required elements of the pay-per-click campaign. Meaningful insights derived from the campaign further helped us optimize our efforts to increase user traffic and engagement.
Solution 5. Competitive Analysis And Differentiation
Another important area of any marketing campaign was covered by our team - doing a thorough analysis of what the competitors are doing. A detailed competitor analysis further helped us identify a unique selling proposition for our client, which helped enhance the quality of leads.
Solution 6. Budget Optimization and ROI Tracking
Our team worked closely with the client to decide on how to gain a lot with a minimum budget. We developed unique tactics to optimize the budget, and this helped us keep tabs on maximizing the return on investments.
Solution 7. Versatile Strategy Adaptation
Our team adopted a unique and versatile approach to digital marketing. The approach was rooted in real-time performance data to increase the areas related to leads, user action and engagement, content creation and optimization, and data analyses.
Business Outcomes
Discover how we helped a top Australian manufacturer struggling with low lead quantity and quality, meager user engagement, and irrelevant content creation. The following are other results of the comprehensive tasks we performed.
- 20% rise in lead quality scores
- 25% increase in ROI through budget optimization and automation
- Improved product visibility by 21%
Client's Speak
With the help of PPC experts at Flexsin, I was able to maximize leads within the first few weeks of the campaign. A record 25% increase in return on investment compelled me to believe that Flexsin is my long-term digital marketing partner.
Joseph Garnier
8/107 Miles Platting Rd Eight Mile Plains, QLD 4113, Brisbane, Queensland, Australia
8/107 Miles Platting Rd Eight Mile Plains, QLD 4113, Brisbane, Queensland, Australia
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