Specialized Meta Ads Expertise Maximized Leads For A Canadian Digital Agency On Facebook And Instagram: Services portfolio

Client Overview

A top digital agency in Canada wanted to increase its traffic and generate more leads through social channels - Facebook and Instagram. Being in the business for over a decade, the client has deep expertise in digital marketing, design, and development. Struggling with low leads, the client was looking to partner with a trusted social media advertising company. We partnered with the client to help it increase its lead quality and quantity and improve its brand presence on social channels. We developed a comprehensive PPC marketing strategy that included social channels. Our social media advertising services helped the client maximize its lead quality and improve its brand presence on competitive social channels.

10% Lead Increased (WoW)
20% CPA Decreased
30% Impression Maximized
25% Registrations Rose

Project Challenges

Social media advertising is integral to business growth. The client wanted to capitalize on social media advertising to boost the quality and quantity of leads it received from social channels such as Facebook and Instagram. Since the client was starting from zero and was looking to create leads, the main challenge was to set up a result-oriented lead-gen campaign. Here are some other key challenges the client faced before starting the engagement with us.

Limited Brand Recognition: Our client lacked the brand recognition that established companies have on social channels.
Competitive Environment: The client was competing with many established players for consumer attention in the fiercely competitive e-commerce sector.
Budget Restrictions: The client did not have a lavish budget for social media advertising, which was posing a challenge, as it lacked any strategy to make the most of each advertising dollar.
Lack Of Audience Knowledge: The client lacked the ability to find the right audiences for its campaign that would help it generate warm leads.

Strategy & Solution

In the context of this social media advertising project, we faced the issue of building a solid online presence for our client in the intensely competitive e-commerce market. Here is how our team of PPC experts and social media advertising specialists overcame this challenge and delivered outstanding outcomes.

Strategic Brand Positioning

Conducted thorough market research to find possibilities and gaps
Created a strong brand positioning approach with a focus on distinctive value propositions
Improved the client's exposure in search engine results pages (SERPs) by using SEO optimization

Content Marketing Excellence

Created a content calendar featuring a mixture of blog entries, infographics, and videos put into place
Used high-intent keywords to improve the reachability and shareability of useful content assets
Leveraged social media to promote content and grow a loyal community

Data-Driven Performance Marketing

Used data analytics technologies to keep an eye on advertising effectiveness and user behavior
Implemen
Resorted to A/B testing to improve the experiences on landing pages and ad creative

Multi-Channel Approach

Leveraged a multi-channel marketing strategy that included influencer collaborations, social media advertising, and email marketing
Ensured consistent brand messaging was delivered across all touchpoints
Increased the client's exposure to a wide range of demographics

Business Outcomes

Our paid marketing and social media advertising case study focused on how we helped the client win more leads and improve visibility in the fiercely competitive e-commerce market. Here are other key data points that demonstrated the efficacy of the engagement:

An impressive 30% increase in paid traffic because of our paid media marketing efforts
A remarkable 25% boost in the client's website conversion rate through social channels
An impressive increase in the client's social media followers by 40%

Client's Speak

I collaborated with an outstanding team of social media advertising experts at Flexsin who were deeply knowledgeable about my sector. My web exposure has been greatly improved by an outstanding increase in lead quality and quantity.

Matthew Vancasle
1765 Dezery, H1W2S1, Quebec, Montreal, Canada

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