Google Ads Campaign Management And Optimization For An Australian Software Company Boosted Website Leads : Services portfolio

Client Overview

A transport software solutions company wanted to boost its online visibility and increase lead generation. Twenty-nine years ago, the client started its journey and has become the only community transport software provider in Australia that helps community care sectors manage their transportation fleets. We associated with the client as its paid marketing partner catering to improve their existing PPC campaigns. We customized our PPC services, including refined audience targeting, bid management, ad copy optimization, and continuous monitoring. Within three months, this strategy resulted in us crafting a PPC success story where we enhanced our client's online visibility and helped it receive quality leads.

20% Leads Improved
15% CPA Lessened
35% Clicks Increased
10% Maximized Conversion Rate

Project Challenges

The main challenge of this pay-per-click project was to raise the cost-per-acquisition (CPA) value, given the initial high cost-per-click (CPC) value of the existing campaigns. Our client wanted to maximize leads and spend its budget effectively; achieving a favorable CPA in the context of a cutthroat technological sector was essential. To tackle this challenge effectively, the client wanted to partner with a digital marketing company with deep expertise in handling paid marketing projects. Here are some key challenges that the client was facing before associating with us.

High Competition: The strong competition in Australia's technology sector increased CPC prices and made it difficult to establish a cost-effective CPA.
Niche Audience Targeting: The software solutions of the client catered to a specific industry, necessitating exact audience targeting strategies to generate qualified leads.
Ad Relevance: It was a constant challenge to write persuading ad content that connected with the audiences and prompted clicks while promoting software solutions.
Budget Constraints: It took careful planning and optimization to balance the budget restrictions with the requirement for greater ad expenditure to attract more traffic.
Conversion Rate Optimization: Improving the rate at which clicks turn into leads was essential for ensuring that more traffic produced qualified prospects rather than just more clicks.

Strategy & Solution

Our team developed a thorough plan that effectively addressed the issues raised by the client whose existing PPC campaigns were unoptimized. These major key components were as follows:

Extensive Keyword Research: Our PPC experts carried out detailed research to find high-intent keywords related to the client's transport software solutions. We focused on long-tail keywords to target niche audience segments and reduce the campaign's CPC.
Refined Audience Targeting: We segmented the audiences depending on industry-specific factors such as firm size, region, and job titles. Moreover, we used remarketing lists to re-engage past site visitors who were interested in the client's offerings.
Ad Copy Optimization: Our PPC specialists created relevant ad copies that addressed the audience's pain points and emphasized on the client's unique selling qualities. We also A/B tested various ad variations to determine the most effective messaging.
Budget Allocation And Bid Management: The budget was strategically distributed among various ad campaigns, concentrating on top-performing keywords and target markets. We also used automated bidding techniques to raise conversions and optimize the CPC.
Landing Page Enhancements: To make sure the landing page complements the ad messaging perfectly, we worked with the client to improve and optimize it. For a better user experience, we implemented clear CTAs and improved page load times.
Continuous Monitoring And Analyses: We regularly monitored ad performance, modifying bids and ad copies as and when required in real time. We also leveraged user data analytics to monitor and track important metrics, including click-through rates, conversion rates, and ROIs from the client's different PPC campaigns.
Ad Extensions And Ad Scheduling: We leveraged ad extensions to increase ad visibility, such as callout, site link, and snippet extensions. With the help of ad scheduling, we ensured that ads were shown during peak times when the target audiences were active.
Geographical Targeting: Geo-targeting was used to make sure the ads were shown in Australia's most appropriate geographic areas. Additionally, we also adjusted bidding tactics based on location-specific performance data.
Quality Score Improvement: We made a concerted effort to raise every campaign's quality score by guaranteeing ad relevance, click-through rates, and landing page quality. Eventually, higher quality scores resulted in a lower CPC and better ad rankings.

Business Outcomes

With the help of our PPC experts, our clients achieved remarkable results. After three months of implementation, we achieved the following outcomes:

Increased the click-through rate (CTR) by 35%
Improved the campaign's quality score
Minimized the CPC by optimizing ad relevance

Client's Speak

Team Flexsin's commitment and knowledge in optimizing my ad campaign have significantly contributed to the success of my transport software solutions company.

Annie
Annette Sturt, PO Box 2348, GREENHILLS, NSW, 2323

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