Improved Online Visibility by 50% for a US Semiconductor Brand Through SEO Strategies

To address the challenges faced by the client, our team of SEO specialists came up with unique solutions. First, we conducted a thorough analysis of the client's business nature. Second, we interpreted the challenges the client faced. Lastly, we uniquely approached every SEO issue and solved it.

First, we tackled the challenge of the client having a futile website design. Before consulting us, the client's website had several issues related to design and usability. This hindered the performance of the website and reduced user engagement and retention. If the user experience is poor, it is natural that bounce rates would increase and severely affect the SEO rankings.

On analyzing the website, we found that the client had poor-quality content. This was a key reason behind the client's abysmal SEO performance. Generating low-quality content affected the search engine rankings of the client and reduced visitor engagement drastically.

The client also didn't focus on conducting thorough and proper keyword research. It struggled with selecting the right and appropriate keywords, resulting in poor search engine ranking and online visibility. The client did not look into the importance of optimizing on-page content and meta tags.

In addition, another major challenge that our client faced related to technical SEO was broken links and slow website loading times. The client also faced issues with XML sitemaps, and these reasons lowered its website's rankings as well.

Last but not least, the client also had a weak backlink profile. It did not have any inbound links from authoritative websites, which is crucial for any SEO project. It failed to develop a link-building strategy that could have helped it acquire high-quality backlinks and improve the website's authority. Apart from all these issues, the client failed to manage the online presence of the business. It couldn't optimize the website for local search, business profiles, reviews, and reputation strategies. Here are some key solutions we implemented to overcome these challenges.

Solution 1: Enhanced User Experience

To deal with the issues related to poor website design, our team conducted a comprehensive website renovation. We revamped the website to make it visually eye-catching, user-friendly, and responsive. Our designs were compatible with desktops, tablets, and mobile phones.

Solution 2: Content Improvisation

We also worked on raising the caliber of the client's content. Our content team developed a content management strategy and ensured that any further content that is created is relevant to the target audience and caters to the latest industry norms. Through our high-quality, informative, and engaging content, we offer real value to website visitors.

Solution 3: Keyword Strategy and Management

Our team conducted extensive keyword research to figure out the most relevant and sought-after keywords. We worked to improve the status of on-page content, including meta tags, headers, and bodies. This resulted in gaining the required traffic as the selected keywords were strategically placed and well-integrated.

Solution 4: Backlink Development

We also worked on another important area of SEO management, and that is link building. Our team acquired high-quality links from genuine websites that were related to the client's industry. We employed several link-building techniques, such as content marketing, to enhance the site's authority.

Solution 5: Online Reputation Management

To effectively manage the client's online presence, we optimized local SEO by creating a Google My Business profile. Our team also worked closely with the client to manage its online reviews. We ensured to increase the visibility of the name, address, and phone information of the client across all online directories.