SEO Campaign Management For A US-Based Private Security Company To Optimize Website And Increase Leads

Verticals: Travel and Hospitality
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > SEO Campaign Management For A US-Based Private Security Company To Optimize Website And Increase Leads
Client Overview
A private security company wanted to turn its website into a digital powerhouse, so it approached us as its preferred digital marketing partner. The client provides a suite of solutions pertaining to parking management, armed and unarmed security, and allied services. As an SEO specialist company, our goal was to revitalize the client's digital identity and strengthen its web presence. To that end, we carried out a comprehensive approach that comprised carrying out thorough SEO audits, keyword research, content optimization tasks, internal linking work, and quality backlink creation. This strategy guaranteed higher search engine ranks as well as an informative, user-friendly website that successfully engaged visitors.

  • 100% Maximized Visibility
  • 100% Improved Traffic
  • 100% Increased Lead Value
  • 70% Improved Session Time
Project Challenges
As the client did not have expertise in managing search engine optimization campaigns, it wanted to hire an SEO specialist for its website. The client approached us with a critical challenge to improve their digital presence so that they could get more leads. On reviewing the client's website, we identified the following project challenges:

  • Less Organic Presence: Our client was noticeably lacking in organic search results. It had trouble establishing a significant web presence, which made it difficult for prospective customers looking for security services in Southern California and other regions where the client was targeting users.
  • Less Traffic: Insufficient traffic to the website hindered its potential to interact with a large number of people. The potential for generating leads was still significantly constrained due to the low visitor numbers.
  • Improved Internal Linking: Users found it difficult to explore the website easily because there was no clear internal linking structure. The capacity to convert leads was hampered by this chaos and decreased visitor engagement.
  • No ROI: The client's investment was not being converted into profits by the current website. The client was disappointed in the site's performance because there was no efficient way to generate leads.
Strategy & Solution
Our goal was to improve the client's online visibility and generate leads. Therefore, our specialists created a well-thought-out plan supported by a comprehensive suite of SEO services. This all-encompassing strategy met the main obstacles head-on and drove us to extraordinary achievement. The comprehensive approach of our SEO specialists, which included everything from thorough SEO audits to effective content optimization, enhanced user experience via internal linking. Moreover, we were dedicated to building high-quality backlinks. Here are some of the steps that formed our SEO strategy for this engagement.

Comprehensive SEO Audits:

  • Began the project with a thorough SEO assessment to find possibilities, gaps, and problems already in place
  • Carried out a thorough examination of both on-page and off-page components to establish a strong basis for development
Researching And Optimizing Keywords:

  • Researched and chose highly targeted keywords that are particular to the services and area of the client, improving the content of the website to increase visibility
  • Added carefully chosen target keywords to headers, meta tags, and content to improve search engine rankings
Content Management:

  • Updated and added the current website material to make sure it successfully informed and engaged users
  • Frequently updated blog entries that are educational, timely, and keyword-rich in order to draw in and keep a larger readership
Enhanced Internal Linking:

  • The internal linking structure of the website was reorganized to provide users with an easy navigation experience that effortlessly connects them to pertinent content and services
  • Ensured that every page featured accessible, clickable links to other areas of the website, which improved user experience
Outreach And Backlink Building:

  • Created a solid backlinking plan to obtain reputable sites to provide high-quality, industry-relevant backlinks
  • Conducted outreach to local directories, associations, and trade periodicals to establish a trustworthy web presence
Social Media And Content Marketing:

  • Started a content marketing effort to draw in more customers and raise brand awareness across a range of channels
  • Used social media platforms to interact with the target audiences and distribute educational content
Monitoring And Reporting:

  • Created a strict tracking system to measure visitor behavior, keyword rankings, and website performance
  • Created monthly reports to offer insights and transparency, enabling prompt plan revisions
Business Outcomes
Our well-planned engagement with the client helped redesign the website. Here is a snapshot of the keywords for which the client ranked high on SERPs.

Keyword Few Main Keywords are Shown Ranking Oct-2023
Aventus Security
1
Aventus Private Security
1
Traffic Control Security
5
Traffic Control Security Officers
7
Parking Control Services
7
Client's Speak
I am incredibly happy with the fantastic work that the SEO team of Flexsin completed. The performance of my website has improved beyond what I could have imagined. I look forward to working together to sustain and improve these outstanding outcomes going forward.
Marjan Tabibzada
30 Commercial Road Fratton, USA
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