An SEO Campaign For A Skin Care Clinic Lifted Site Traffic And Improved Rankings In SERPs

Creating a comprehensive plan to solve problems and improve a website's performance is similar to solving a challenging puzzle for a Search Engine Optimization Expert. On a deep website analysis, we discovered the client was suffering from a lack of internal linking and poor meta tags. To help overcome these challenges, our SEO experts developed a comprehensive plan and put creative solutions into action to improve the client's online visibility and draw in high-quality users. Our SEO efforts included strengthening internal linking, thorough keyword optimization, fixing indexing issues, improving meta tags, and setting out on a quest to augment organic visibility and backlinks. Here are the SEO tactics we followed during the course of the engagement to craft an encouraging SEO success story.

Improvement of Internal Linking

• Established a thorough internal linking structure and identified priority pages
• Ensured that important web pages were connected to streamline navigation
• Improved the relevancy of linked pages by using anchor text optimization

Comprehensive Keyword Optimization

• Carried out comprehensive keyword research to find highly relevant and intent-driven keywords
• Incorporated keywords into headers, content, and page titles as part of implemented keyword optimization techniques
• Improved the content structure by creating content clusters around targeted keywords

Indexing Correction

• Carried out a comprehensive examination of the site's indexing problems
• Used robot.txt and XML sitemaps to provide search engines exact control over what they could index and crawl
• Fixed canonicalization problems to remove duplicate information from search engine results

Meta Tag Refinement

• Created pertinent and keyword-specific meta descriptions and titles for pages
• Used schema markup to give search engines more information
• Optimized meta tags to increase the click-through rate (CTR)

Organic Presence And Backlink Building

• Built a successful content marketing plan to boost the organic presence
• Produced shareable, high-quality material to draw in organic backlinks
• Carried out outreach initiatives to obtain high-quality backlinks from reputable and pertinent websites