E-Commerce SEO Services Enabled An Australian Store Improve Its Visibility, Traffic, And Sales

Verticals: Retail & eCommerce
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > E-Commerce SEO Services Enabled An Australian Store Improve Its Visibility, Traffic, And Sales
Client Overview
An e-commerce store in Australia wanted to improve its search engine visibility, traffic flow, and lead quality. Since 2013, the client has offered top-notch pillows, underlays, and quilts made from the finest wool across Australia. The client partnered with us to help solidify its brand presence online. As the client focused on maximizing its organic reach, we created SEO strategies - including different on-page tweaks and off-page tactics - to increase the e-commerce store's online visibility.
  • 200% Lifted Site Visibility
  • 100% Improved Traffic Value
  • 80% Maximized Online Leads
  • 50 Top Ranking Keywords
Project Challenges
The client already had a website, but it was not SEO-friendly. Moreover, the client did not want its website to be a digital showpiece - instead, it wanted the site to be a revenue-generating machine. Here are some of the key business needs the client faced, prompting it to begin an engagement with an SEO company.

  • Improving the site visibility on leading search engines in the Australia region
  • Expanding the customer base consistently online
  • Finding appropriate keywords and compiling a keyword list for businesses
  • Ensuring the website should have high visibility even on competitive keywords
Strategy & Solution
As the client wanted to strengthen its organic reach, it used our SEO team's expertise. Our specialists began scripting this e-commerce SEO case study using a proven method. First, the SEO experts carried out comprehensive SEO audits. Then they made recommendations and got the client's approval. Thirdly, they implemented changes and made some significant changes to the website. Finally, they delivered the SEO results that the client desired.

Our team executed the SEO campaign from scratch and used only SEO best practices throughout the course of the engagement. The experts optimized the website based on the analyses they drew from site audits. In-depth website optimization ensured that the sales of the website would not fall easily. The team even made a number of on-page SEO optimizations to make sure its ranking would climb on the search engine result pages (SERPs). As part of the off-page initiatives, SEO experts optimized the client's local listings to boost the number of direct sales it received. The team continually updated its off-page SEO strategy to make sure the client's website received quality backlinks.

As part of our SEO strategy, we highlighted the client's biggest USP - selling cost-effective woolen beddings. We ensured whatever content assets we produced for the client highlighted the fact that it sold directly online from its factory, eliminating the costs incurred by maintaining a store and hiring sales staff.

Eventually, we ensured the website attracted quality traffic. Not just that, our on-page SEO and off-page SEO tactics ensured that the site rankings improved considerably on the SERPs.

Business Outcomes
We ran a comprehensive e-commerce SEO campaign to deliver results for the Australian digital store. Using white-hat SEO best practices helped the website receive good traffic and high-quality leads online.

Keyword Few Main Keywords are Shown Ranking Apr-2023
Wool Underlay
1
Woolen underlay
1
Best Wool Underlay
1
Woollen Quilt
2
Wool quilts
1
Wool Quilt
1
Wool Doona
1
Client's Speak
I have always trusted the SEO specialists from Flexsin to do the job. The association has been so long. And not once have they disappointed me in terms of traffic, ranking, and online leads. Highly recommended!
John Kinkade
Smithfield, NSW, AUS
WANT TO START A PROJECT?
Let's collaborate and discover propositions that unlock business opportunities.
  • attach_file Attach File
  • Please Validate Captcha