Search Engine Optimization (SEO) Services Boosted Online Visibility For A Metal Supplier In The US

Verticals: Industrial & Manufacturing
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > Search Engine Optimization (SEO) Services Boosted Online Visibility For A Metal Supplier In The US
Client Overview
A trusted metal supplier in the US wanted to strengthen its web presence in the fiercely competitive manufacturing domain. The client offers a wide variety of coils and sheets and has customers serving the metal roofing industry. As a preferred digital marketing partner for the client, we strategized to increase website traffic and improve search engine results. Our team of Search Engine Optimization (SEO) specialists put a thorough plan into action to meet these objectives. We meticulously optimized website pages, appropriately mapped URLs, and enhanced page indexing. Implementing a planned SEO campaign resulted in the metal supplier solidifying its digital brand presence.

  • 100% Site Visibility Improved
  • 100% Traffic Maximized
  • 100% Lead Value Increased
  • 80% Bounce Rate Minimized
Project Challenges
The client wanted its website to rank higher on SERPs or search engine result pages. Since the client lacked experience in digital marketing, it did not know the ins and outs of organic online marketing. To help with this particular requirement, the client was looking forward to getting support from a company that offered reliable and result-driven SEO services. Here are some of the challenges the client faced before partnering with us:

  • Low Online Visibility: The client's website ranked nowhere on the first few SERPs of search engines. Because of that reason, the site's visibility was low.
  • Less Traffic: Because of low visibility, the client's site did not enjoy any traffic, let alone quality traffic.
  • No ROI: As the site did not have any visibility and traffic, it could not generate effective returns for the client.
Strategy & Solution
The client partnered with us, a reputable digital marketing company, to overcome the aforementioned obstacles. Upon comprehending the primary obstacles faced by the client, our SEO specialists formulated an effective SEO campaign. Enhancing the client's online presence was the main goal of our SEO specialists. In order to accomplish that, the team developed comprehensive SEO campaigns that assisted the customer in generating leads inside predetermined geographic parameters. Here are some key pointers that were part of our SEO campaign.

On-Page Page Optimization:

  • Analyzing keywords thoroughly to match content with search intent
  • Updating the information to guarantee its relevance
  • Proper mapping of URLs to improve site navigation and structure
  • Indexing updates to help search engines recognize pages more effectively
Off-Page Optimization:

  • Building reputable backlinks to increase website authority
  • Improving click-through rates in search results by creating and refining meta tags
Content Enhancements:

  • Optimizing the content assets with a client-specific keyword focus
  • Adding internal connections will help users navigate more easily
Monitoring And Reporting Results:

  • Tracking user interactions, traffic, and keyword rankings on a regular basis
  • Updating the site consistently to ensure its performance did not take a hit
Business Outcomes
In this SEO project, we were focused on improving the client's site visibility and traffic quality. Here are the top keywords for which the client's site was ranking on top SERPs.

Keyword Few Main Keywords are Shown Ranking Oct-2023
Metal Roof Panel Clips Supplier Maine
1
Painted Aluminum Sheets New Jersey
1
Northeast Metal Supplies
1
Tedlar Coils Supplier
2
Metal Roofing Accessories New Jersey
2
Tedlar Coils
3
Painted Aluminum Coils Connecticut
4
Kynar Coils New Jersey
4
Client's Speak
My expectations were high when I started this SEO project, and the outcome has been outstanding. My website now scores well in search engine results, and my site traffic has increased by leaps and bounds. Much recommended!
Leonardo Ribeiro
13A Jules Lane, New Brunswick NJ 08901, (732)561-4275
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