Real Estate Website SEO Improved Rankings And Traffic Of A US Realty Company

Requiring significant real estate website optimization, the client turned to us. Being a trusted digital marketing company with deep capabilities, we have experience in developing result-driven SEO strategies for real estate businesses. Backed by a strategic approach, we embarked on this endeavor to offer real estate SEO services. Our SEO strategy included addressing technical glitches, optimizing site content, and carrying out robust link-building activities to revitalize the site's online presence. Here are some of the tasks that formed our strategy for this real estate SEO project.

Initial SEO Assessment:

Our journey of SEO success started with a comprehensive site audit to identify pressing issues that affect the client's online presence. During our preliminary assessment, we understood that the presence of a multifaceted approach was necessary to address these key challenges effectively.

Keyword Optimization:

We carried out comprehensive keyword research to discover high-intent and top-value real estate keywords. Moreover, our SEO experts ensured that these keywords were specific to the client's target market - Spokane Valley, Washington. These findings also informed our robust content optimization strategy, thereby ensuring every page was optimized carefully for the right set of keywords, significantly maximizing the site's SEO performance.

Technical Improvements:

Our SEO specialists also deployed an end-to-end technical SEO overhaul to identify and correct the issues pertaining to poor meta tags and faulty indexing. This work also involved refining the existing meta descriptions, optimizing header tags, and re-indexing key pages to increase the click-through rates.

Content Strategy:

We planned to improve the user experience and strengthen the website's authority, too. To that end, we made a solid internal linking architecture. Our content team also built engaging and informative blog posts that addressed a variety of aspects that characterized the Spokane Valley's real estate market. This way, our SEO experts helped the site attract potential customers and position itself as an industry leader.

Link Building Campaign:

We also initiated a robust link-building strategy that addressed the challenge of having inadequate backlinks. This strategy involved reaching out to authoritative real estate sites and key influencers. Once implemented, this strategy helped the client acquire high-quality backlinks that enhanced the site's reliability and domain authority.