Channeling Leads Via Social Channels For A US-Based Online Flower Shop

To help overcome these challenges, the client was looking forward to partnering with a social media expert. After much research, the client found our social media team to be the right fit in terms of skills and budget. Our team has deep expertise in offering a suite of social media services. Thanks to our expertise in using different social channels, we have successfully promoted products and businesses on Facebook, Instagram, Twitter, LinkedIn, Quora, and Pinterest.

Once the project was awarded to us, our social media team and the client's business team outlined the key project requirements. The client wanted to get more website traffic and leads from its social profiles. Besides, the client also wanted to establish itself as a branded global flower delivery partner on different social channels.

As the client dealt with visually appealing B2C products, including floral arrangements and gifts, our social media marketers focused on using Facebook and Instagram. We created marketing strategies for both of these channels. These strategies included helping the client publish content regularly on these two social media channels. After analyzing the competition, we prepared a comprehensive content calendar for the client. The calendar listed what we will post, when we will post, and how many times we will post weekly.

Thanks to our expert content creators, designers, and social media managers, we created engaging, organic content for the client. The posts, videos, and stories were created in a way to draw the engagement rate and even attract traffic to its website.

Initially, the business accounts of the client on Facebook and Instagram suffered from low visibility. However, thanks to the consistent flow of organic and engaging content and other optimization hacks, we improved the client's follower count, reach, and engagement rate.