LinkedIn Marketing Helped A Canadian Consulting Firm Reach 100 New Followers In A Month

First, we set up a business page on LinkedIn for the client. Setting up the LinkedIn business page properly meant we had to check the profile picture and cover image we were using. We ensured that both of these images were of high quality and looked professional. We also wrote a compelling business description explaining the client's vision, mission, and services. While framing the description for the client, we ensured that it included relevant keywords too. Besides, we leveraged the Showcase Pages to spotlight the dedicated services the client was offering. That way, we planned to help the client not just get followers but even earn leads from the world's largest professional network.

Second, we created and shared valuable content that attracted users and helped the client engage with them. Our content ideas included sharing path-breaking thought leadership articles, relevant industry news, case studies, and advice and tips on management and business transformation. Our LinkedIn B2B marketing campaign included relevant, engaging, and informative content. That way, we encouraged the users or target audiences to follow the client's LinkedIn business page.

We identified LinkedIn groups that were relevant to the client's industry and joined them. Once we were part of these groups, we participated in them. Our team ensured the client engaged in discussions happening in those groups, sharing valuable content with them, and connecting with like-minded professionals. That way, we increased the visibility of the client's LinkedIn page and even attracted new followers.

We also designed employee advocacy programs. Being part of our effective LinkedIn campaign management, employee advocacy meant encouraging the client's employees to share the business page on their profiles. Not just that, but we even encouraged the employees to like the posts on the page and comment on them too.

Also, we ensured the client engaged with other users regularly. For that purpose, we encouraged the client to comment on other connections' posts, share their content whenever applicable, and connect with them on a deeper and more meaningful level. Doing these tactics helped us build a strong relationship with the client and even increase the page's visibility on LinkedIn.

Last but not least, we promoted the client's LinkedIn business page through a variety of marketing channels, including email marketing. By doing that, we helped the client increase its page visibility and attract brand-new followers. And here is one thing that we did continually throughout the course of the marketing campaign - we monitored and measured the campaign results regularly. For us, LinkedIn company page optimization begins when we start measuring the existing results and tweaking our marketing strategy accordingly. And that is what we did for this LinkedIn marketing project too.

Eventually, we helped the client earn more than 100 genuine followers in just one month.