SMO Expertise Improved The Audience Engagement Rate For A Gaming App On Social

Verticals: Media & Entertainment
Service: Social Media Optimization (SMO)
Home > Internet Marketing & SMO > SMO Expertise Improved The Audience Engagement Rate For A Gaming App On Social
Client Overview
Managing an AAA-rated game that is free to play and enables players to earn money, the client wanted to increase engagement on social channels. The client manages a third-person aerial combat shooting game that is powered by the Unity engine and that leverages blockchain to offer a secure and immersive gaming experience. To promote its in-game token, the client thought of capitalizing on social media channels where its target audiences spent time. As a digital marketing partner for the client, we were brought on board. Our SMO experts helped the client raise its social media engagement and direct quality traffic from social channels to its website.

  • 25% Increased Engagement (MoM)
  • 30% Maximized Traffic (MoM)
  • 20% Reduced Bounce Rate Traffic (MoM)
  • 30% Expanded Social Reach (MoM)
Project Challenges
As the client was launching a new blockchain-based aerial combat game, it wanted to generate buzz on social media channels and engage with target audiences. Improving engagement on different social channels would even help the client direct quality traffic from them to its website. Here are some of the key challenges the client faced while beginning the project.

  • Maximizing the engagement on different social channels - Facebook, Instagram, and Twitter
  • Increasing the website traffic by drawing prospects from different social channels
  • Strengthening the game's presence on social channels and building a lasting pre-launch hype
Strategy & Solution
Social media channels have tweaked the algorithm, which resulted in a continual decline in organic reach. To combat this, the client teamed up with our social media marketing experts. Our team of SMO specialists kick-started the social media management project by analyzing the project requirements, including the target audiences and the goals the client had in mind.

The chief objective of starting this SMO project was simple - draw huge engagement on social channels. A by-product of achieving this goal was directing quality traffic to the client's website. So, our SMO strategy included proven tactics for engaging with audiences on multiple social channels. As the organic engagement rates on Facebook, Instagram, and Twitter dwindled, we came up with a proven SMO strategy.

First, we identified the best time slots to post on Facebook, Instagram, and Twitter. We knew that our posts would be competing with thousands of stories on our target audience's Feed. Once that was done, we levelled up our photo game and posted click-worthy screenshots from the game. Besides, we shared early game footage to help our audiences get the feel of its graphics quality. This strategy worked particularly well with Instagram, as it is a photo- and video-sharing social channel.

For Twitter, we focused on highlighting the special features of the game. We went big on the fact that the client had a blockchain-enabled game that could help the players earn. To engage better with audiences on Twitter, we made sure to post GIFs from the game, as they received more love from Twitterati. Besides, we made it a point to reply to any comments we got on Twitter promptly to improve the engagement rate.

Eventually, the client's website started receiving quality traffic from different social channels. The users coming from social channels were ready to download the game and play it. Additionally, some of the users even signed up for a pre-release demo the client scheduled to roll out before the game's official launch.

Business Outcomes
By sharing relevant content on different social channels, we generated buzz around the client's yet-to-be-launched game. Our content mix included game footage, photos, and other game USPs that helped the client increase its social media engagement on Facebook, Twitter, and Instagram.

  • The page views were increased by 27%
  • The sessions were increased by 19%
  • The CTR metric was increased by 4%
Client's Speak
I am happy with what Flexsin's SMO team did for my game's pre-launch. We generated healthy buzz about the game on different social channels. Much recommended!
Olivia Spencer
Retreat Way, Chigwell, United Kingdom, Ig76el
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