Social Media Optimization (SMO) For Kidocode - Online School Of Technology And Entrepreneurship For K-12 Students

At the start of the engagement, the client wanted a website audit to be done by our experts so that all issues were fixed. The audit helped the client discover all the necessary actions that would help enhance online visibility and build brand credibility. As mentioned, the client wanted more enrolment for their coding classes. For that, we suggested the client bring our team of social media experts on board.

As soon as the social media team became part of the engagement, it looked at all social media channels of the client, including YouTube, Facebook, and Instagram. Our SMO experts shared the issues in these social channels with the client. Based on the analyses of different social channels, our social media experts shared a strategy with the client and incorporated their suggestions. The client agreed to our suggestions as we were offering concrete solutions to the problems hampering its social media visibility. The strategy was developed with a defined timeline, and our team ensured that all components were incorporated at the right stage. The main goals and target audience for the client's social media accounts were identified, and some other tactics were worked out.

We worked on expanding the presence of the client on different social channels with the aim of bringing more traffic to its website. Resources were allocated to effectively manage the social media campaigns and online reputation campaigns for the client. We also worked on social bookmarking on Reddit, Mixx, Twitter, Digg, Delicious, and other channels. Besides, we also created the technical code to improve the optimization outcomes for the client.

On top of that, we worked on creating brand awareness for the client. That way, we thought of generating warm leads that could easily be turned into customers. We kept optimizing the social media strategies to make sure that the results were productive.