+1.844.3539.746
info@flexsin.com
A Social Media Marketing Campaign Improved The Engagement Rate For A US-Based Financial Services Company
Verticals:
Banking & Financial Services
Service:
Social Media Optimization (SMO)
Home > Internet Marketing & SMO > A Social Media Marketing Campaign Improved The Engagement Rate For A US-Based Financial Services Company
Client Overview
A top-rated financial services provider in the US wanted to engage with its target audiences across different social media channels - LinkedIn, Twitter, and Facebook. The client manages experienced mortgage brokers, real estate investors, and financial consultants who help millions of Americans improve their credit scores and gain access to a promising future. As the client's digital marketing partner, we helped it engage with its audiences on different social channels. This engagement resulted in strengthening the client's image on social channels and enabling its website to receive quality traffic.- 15% Increased Engagement (MoM)
- 7% Lifted Site Traffic (MoM)
- 12% Decreased The Bounce Rate
- 25% Increased Monthly Social Reach
Project Challenges
The chief aim behind embarking on this engagement was simple - engage with prospects and existing customers effectively. However, the client's limited expertise in capitalizing on social media channels stopped it from unlocking their full potential. For that purpose, the client wanted to partner with a dependable social media optimization company. Here are some key challenges that encouraged the client to seek help from SMO experts.- Being unable to create engaging social content that would resonate with the client's target audiences
- Posting inconsistently on different social channels prohibited the client from building loyal target audiences
- Having a lack of knowledge about targeting prospects effectively on social channels and eventually limiting its reach
Strategy & Solution
As a social media marketing company, we knew how the client could improve its social presence and the quality of traffic coming to its site through LinkedIn, Twitter, and Facebook. First, we identified key social media goals that aligned with the client's business objectives. We ensured that nearly five engagements on social platforms could lead to at least one site visit.
Moreover, our team developed accurate buyer personas. Developing these personas helped us create content that resonated with the target audiences. In the persona, we listed key pieces of information, including who the prospects were, what motivated them to act, and what were their top challenges. Understanding their pain points helped us tailor content that helped them educate, entertain, and make informed decisions. That way, most of our social posts were on point and helped us engage with the target audiences.
Since the client followed an erratic schedule to share content, we created a solid content calendar. The calendar defined the frequency of sharing social posts and defined when and on which social channels the posts would be shared. Moreover, our team mentioned in the calendar the kind of content mix it would create and publish. The content mix, in general, included educational and promotional content to offer maximum value to the prospects.
Last but not least, we ensured to respond to any and every comment given by the client's followers on social channels. From asking them for feedback to thanking them for sharing content, our team of SMO experts never left an opportunity to engage with the audiences. That way, we eventually created a loyal following across different social channels for the client.
The end result was expected. The client's website traffic increased as more audiences from different social channels wanted to check how they could improve their credit scores easily. Not just that, but the quality of the site traffic also improved by leaps and bounds.
Moreover, our team developed accurate buyer personas. Developing these personas helped us create content that resonated with the target audiences. In the persona, we listed key pieces of information, including who the prospects were, what motivated them to act, and what were their top challenges. Understanding their pain points helped us tailor content that helped them educate, entertain, and make informed decisions. That way, most of our social posts were on point and helped us engage with the target audiences.
Since the client followed an erratic schedule to share content, we created a solid content calendar. The calendar defined the frequency of sharing social posts and defined when and on which social channels the posts would be shared. Moreover, our team mentioned in the calendar the kind of content mix it would create and publish. The content mix, in general, included educational and promotional content to offer maximum value to the prospects.
Last but not least, we ensured to respond to any and every comment given by the client's followers on social channels. From asking them for feedback to thanking them for sharing content, our team of SMO experts never left an opportunity to engage with the audiences. That way, we eventually created a loyal following across different social channels for the client.
The end result was expected. The client's website traffic increased as more audiences from different social channels wanted to check how they could improve their credit scores easily. Not just that, but the quality of the site traffic also improved by leaps and bounds.
Business Outcomes
Through our social media expertise, the client was able to engage with the audiences across different social channels. Moreover, the rise in social engagement even led to a sharp and consistent rise in the client's site traffic as well.
- Maximized impressions by 28%
- Increased reactions on post by 12%
- Improved sessions by 17%
Client's Speak
I am happy with how social media specialists at Flexsin engaged with my prospects and customers on social. They even helped my site receive quality traffic through social channels!
Vincent Wynn
30 N. Gould St. Ste R, Sheridan, WY, United States
30 N. Gould St. Ste R, Sheridan, WY, United States
WANT TO START A PROJECT?
Let's collaborate and discover propositions that unlock business opportunities.