The SEO technique assists search engines in locating and ranking websites which enables maximum traffic. It is a text driven concept and since search engines are not human they may not be able to appreciate the good design you have created for you website with all the flashy images and videos. The idea is to stick to the principle rule of a content driven website as a search engine crawl would only be able to locate for a particular keyword and deliver. That also helps boost the SEO Marketing perspective of any individual website.
If your website has not been delivering the desired results, you might think of hiring a SEO expert for the same. With the help of a well qualified and an experienced SEO you could redesign your site with authentic SEO driven content that could rank you website higher as compared to your competitors. Whether it’s a new site or an already existing site, a SEO expert has to be proactive on it or else it could turn into a disaster with not a single human knowing about its existence as no search engine would be able to recognize it due to absence of keyword. It is better late than never!