In the blind race of promoting products and services and targeting more customers, the value of communication is lost somewhere. Both Internet and mobile, forms of digital media, allow businesses use social networking sites as tools to communicate their value by attracting a wide number of customers to specific business websites. That is why a digital marketing campaign is immediate and allows you to monitor feedback, input and actions in real-time. Mentioned below are some of the fringe benefits companies can have after going digital with the support of pull and push digital marketing strategies. These include:

• Ability to reach potential customers with a little span of time
• Goes well with social media sites such as Facebook, Twitter and LinkedIn
• Direct communication with targeted audience
• Easy monitoring of marketing campaigns
• Getting persistent feedback from audience
• Building brand recognition
• Less costly than other sorts of marketing campaign
• Checking the present status of your marketing campaign
• Fulfilling commercial purposes and achieving more traffic to websites
• Enhanced rate of return (ROI) with minimal investment