Proper nurturing and effective communication are integral to transforming a lead into a buyer. But lead management is a challenge. Whether you are a salesperson or marketer, you know what we are getting at. We understand these challenges and will help your business create a road map for overcoming them. How? As your trusted Zoho consulting partner, we help SMBs and enterprises use the latest CRM technology to improve lead management.

In this explainer, we will dive into the challenges you may face when you are responsible for lead management. Then we will give you a concrete solution – Zoho CRM’s built-in lead management system – that will help transform lead management.

LEAD MANAGEMENT CHALLENGES

Before we understand different lead management challenges, it is important to understand what lead generation is. Lead gen is a process adopted by a company to acquire new customers. And lead generation is not a new process – instead, it has been used by companies for quite a long time. But making lead generation work is a different ball game. Lead gen campaigns are fraught with many challenges. Some of the most common lead gen challenges are listed below.

CHALLENGE #1: Identifying Leads From A Vast Pool

Your business’s pool of leads may be quite deep. So, finding the ideal lead – which is most likely to convert among the available ones – is a massive challenge. After all, you would not want your sale and marketing teams chasing leads that are cold at best.

CHALLENGE #2: Analyzing Lead Information

If you have so many leads, you will have their details in your company’s database too. But manually analyzing those details is a tough task. Manual analyses of the lead information are likely to encounter costly errors and may eat a lot of work-hours that could be used elsewhere.

CHALLENGE #3: Personalizing Lead Engagement

If you want to improve the lead generation quality, you will have to personalize every lead-nurturing campaign. You have to send a tailored message to leads so that they can relate to your business and how you will solve their problems. But customizing lead gen efforts is a challenge when you do not have a system in place.

CHALLENGE #4: Measuring Accurate ROI Of Lead Gen Campaigns

Calculating the returns from your lead gen efforts is important to optimize every campaign. But measuring the returns from your lead gen campaigns is no easy task. Why? Because a lead gen campaign includes a variety of factors to calculate the economics of your activities. Besides, calculating the returns from every campaign will even want you to factor in lead attribution and go beyond anecdotal evidence.

But there is a solution to all those challenges.

Enter Zoho CRM’s lead management system.

OVERCOMING LEAD MANAGEMENT CHALLENGES WITH ZOHO CRM

When you work with the lead management system of Zoho CRM, you get a clear idea of how to:

a)       Attract leads

b)      Nurture them

c)       Analyze their sales-readiness

d)      Give the best ones to your sales personnel

As market automation software, Zoho’s lead management system will help you generate quality leads with confidence. Here are some of the benefits of using Zoho as your business’s lead management system.

Capture Leads From A Variety Of Sources

Zoho CRM’s lead management system helps you craft responsive and conversion-centric lead-capture forms and pop-ups that you can add to your website. The best part? You do not need to be too tech-savvy to design and integrate these forms and pop-ups into your business site.

Understand What Your Leads Want

Knowing what your lead wants from your business will help you craft result-driven campaigns. And Zoho’s lead management system will help you understand what your leads need. With Zoho CRM, you can track how visitors-cum-leads interact with your web pages once they land on your site. This system will also help you get an idea of the number of leads coming to your website from your email campaigns, search ad campaigns, social media, webinars, etc.

Keep Leads Engaged And Active

The best lead gen campaign involves you giving your leads whatever they need before them asking for it. Your lead wants you to deliver them hand-picked, personalized, and the most relevant content that serves them well. If you keep doing that, you will build a rapport with your leads and keep them engaged. And a lead management system like Zoho’s will help you understand the needs and priorities of every lead. This way, your business will serve your leads better, faster, and more confidently than ever.

Short-List Leads Based On Their Engagement Levels

Zoho’s lead management system will even help you score your leads based on how engaged they are with your brand. Best of all, this system enables you to tag leads on the basis of their shared interests. Afterward, your sales and marketing teams can analyze the scores corresponding to every lead. That is how your business will be guided by data to figure out which leads are more likely to convert. And you will consequently move only warm leads toward the bottom of your sales funnel.

Give Only The Warmest Leads To The Sales Team

Whenever you finalize a lead that is likely to convert, you will want your sales team to know about it. However, communication gaps may exist between sales and marketing teams. And these gaps lead to the most promising leads falling through the cracks, resulting in missed opportunities. But a robust lead management system in place will help you plug these gaps and optimize the communication channel between salespeople and marketing staff. Since the lead management system of Zoho automates the flow of leads from marketing to sales, you will ensure more deals are won in less time.

WORKING WITH A ZOHO CONSULTING SERVICES PROVIDER

Now, you know Zoho has the answers to overcoming the most pressing lead management challenges faced by your business. But sometimes you may be so busy growing your business that you may not have the time to learn operating a new business tool like Zoho. We get that. And that is why we are here to help you.

We have a team of Zoho experts who will help you make the most of Zoho CRM. Thanks to our expertise in working with Zoho’s suite of business applications, we have helped businesses improve their outcomes at an astonishing speed. In fact, we have helped an industrial export company from Saudi Arabia configure Zoho. This way, we helped the client maximize lead management returns and enable workflow automation. You can read more about that engagement here.

So, what are you waiting for? Get a Zoho consultation company that can help you enable business transformation at the quickest turnaround. Discuss your project with our Zoho experts and see how we can help.