SEO outsourcing to India is all about hiring an Indian company for optimization works that ensure higher ranks to new or existing websites in search engines results. Among top outsourcing countries, India ranks first and captures more than half of offshore outsourcing industry. Today, the United States, Europe and Australia are the three largest customers for the Indian outsourcing industry and account for the largest number of IT jobs. SEO outsourcing is also an essential part of this IT outsourcing. Now, India gets a lion’s share in the SEO outsourcing owing to three factors: cost competitiveness, resources and skills and business and economic environment.

Cost competitiveness: SEO outsourcing to India provide significant direct cost savings to the overseas companies.  SEO outsourcing overseas clients gain more and cut down their expenses by 40 % to 50 % and can avoid certain types of costs such as high taxes, high energy costs, unreasonable costs and other burdensome regulations.

Resource and skill: It is quite clear that the value of SEO increases when search engines favor organic clicks over paid ones. India has the largest English-speaking workforce that has high IT, SEO and SMO expertise.  The workforce is close to half a billion people, second only to China and three times the size of the United States. SEO experts in India offer organic SEO to take websites at the higher rank.

Economic environment: India is ranked at a good position in terms of offering the business and economic environment to overseas companies in India. The developing economy of the country has rendered many opportunities for the overseas companies to invest there and get better output suiting their business needs.