Enhancing Salesforce Integration For Improved Financial Services Management

Expertise: Customer Relation Management (CRM) Application Development Business Process Automation Custom Reports and Dashboards Custom Workflows & Processes Builders SalesForce Implementation
Verticals: Banking & Financial Services
Technologies: Microsoft AzureSalesforce Sales CloudSalesforce Service CloudSalesforce LightningVisualforceWorkflows
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Client Overview
We partnered with a prominent firm specializing in accounting, tax, and wealth management services, dedicated to providing a comprehensive suite of financial solutions. This includes wealth management, insurance, investments, and tax and accounting services. Our collaboration aimed to transform their Salesforce environment, addressing their complex integration needs and streamlining user management. By enhancing the functionality and usability of their system, we empowered the client to better serve their diverse clientele and optimize their operations. Our tailored solutions have not only simplified their processes but also set the stage for ongoing improvements, aligning with their commitment to delivering exceptional financial services.

Business Needs
When we started with the client, they were using Salesforce mainly as a data repository but struggled with managing various integrations and system configurations. They turned to us to simplify their Salesforce environment, streamline user access, and improve page layouts. With integrations in place for tools like RingCentral, Envestnet, Process Street, 3Cx telephony system, Trello, QuickBooks, and Cirrus Insight, they needed our help to ensure everything was working smoothly. Our aim was to create a more intuitive and efficient Salesforce setup tailored to their specific needs.

  • We needed to streamline user roles, profiles, and permissions to ensure that access was appropriately managed and aligned with their business needs.
  • Separate page layouts were required for Wealth and Accounting users to better cater to their distinct needs.
  • We were tasked with creating a new app within Salesforce to manage their business processes more effectively.
  • Ensuring all existing integrations were fully operational and properly configured to work seamlessly within the Salesforce environment.
  • We needed to tailor the Financial Services Cloud setup to fit their specific requirements, including the creation of customized dashboards and reports for enhanced decision-making.
Strategy & Solution
Our expert team faced the challenge of undefined and evolving requirements. To address this, we conducted discovery calls to deeply understand the client's business processes, their current Salesforce integrations, and specific needs for user roles and profiles. We then tailored our approach to ensure a seamless experience. Our strategy included configuring roles hierarchies, designing and assigning profiles, and customizing existing and new page layouts. We automated integrations using triggers, Apex code, and flows, and set up validation rules. Additionally, we tailored the Financial Services Cloud to meet their precise needs, ensuring a streamlined and efficient Salesforce environment.


Front-End:

To enhance the client's Salesforce environment, we took a comprehensive approach to revamp and streamline their front-end functionalities. With no documentation to rely on, we began by diving deep into the existing system to understand how it functioned. Our goal was to ensure a smooth transition and user-friendly experience. Here is how our team tackled the front-end challenges:

  • Our specialists delved into the system to comprehend its current setup despite the absence of documentation.
  • Our experts tailored fields, objects, and page layouts to align with the client's specific business needs.
  • Our Salesforce professionals updated workflows by integrating flows to automate processes and boost efficiency.
  • We as a project team ensured seamless integration of various third-party applications, including RingCentral, Envestnet, and others.
  • Our expert consultants designed intuitive navigation to enhance accessibility and provide a smoother user experience.

Backend:

To ensure a robust and efficient Salesforce environment, the team focused on refining the back-end processes. With a goal to enhance system functionality and integrate various tools, specialists tackled several key areas. The process included:

  • Our experts implemented automation through triggers, workflows, and process builders to streamline repetitive tasks and improve operational efficiency.
  • We as a Salesforce professionals utilized Apex code to customize and optimize page layouts, ensuring they met specific business requirements.
  • Our team integrated various third-party applications seamlessly, ensuring smooth data flow and connectivity across platforms.

Development Process:

To transform the clients Salesforce environment effectively, the team followed a structured development process. Understanding the specific needs and existing setup was crucial for delivering tailored solutions. Here is how the development unfolded:

  • Our Salesforce specialists worked closely with the client to precisely identify their needs and expectations.
  • The team analyzed the existing Salesforce setup and proposed improvements to enhance functionality.
  • Upon receiving approval, experts implemented the suggested solutions to address the identified needs.
  • Our professionals provided live demonstrations to end users to showcase the new features and gather feedback.
  • Salesforce implementation and automation streamlined the clients business processes, making operations more efficient.
  • All meeting and event notes were instantly consolidated, reducing manual effort and saving time by eliminating the need to sift through numerous emails.
Business Outcomes
The project has been a resounding success, greatly improving the client's Salesforce experience. The solutions crafted by the team have brought noticeable enhancements, making a previously tedious process of enabling community users much simpler and more intuitive. The client has been thrilled with the results, highlighting several key benefits:

  • The complex process of enabling community users has been streamlined, reducing manual effort and minimizing errors.
  • The new setup has saved around 15 man-hours each week, freeing up valuable time for more strategic activities.
  • The client has seen a 20% increase in overall operational efficiency, thanks to the more effective system processes.
  • The project is still progressing, with further refinements and enhancements on the horizon to ensure continued success.
Client's Speak
We are thrilled with the enhanced Salesforce environment! Complex tasks like enabling community users are now a breeze. We're grateful for your expertise in streamlining our processes.

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