Optimizing Salesforce For Streamlined Meeting Management And Investor Profiling For A Leading Capital Advisory Firm

Expertise: Customer Relation Management (CRM) Business Process Automation VisualForce Pages Development Lightning Experience Customization Custom Reports and Dashboards Custom Workflows & Processes Builders SalesForce Implementation
Verticals: Banking & Financial Services
Technologies: WorkflowsAzureWeb3JSSalesforce Sales CloudSalesforce LightningAzure DevOps Braintree Payment Gateway
Home > Portfolio > Optimizing Salesforce For Streamlined Meeting Management And Investor Profiling For A Leading Capital Advisory Firm
Client Overview
One of a leading capital advisory firm, struggled with tracking high-stakes meetings and managing meeting notes (MOM) shared via email. They needed a streamlined approach for creating detailed investor profiles to aid in preparing insightful slide decks. As a technology partner, we stepped in to optimize their Salesforce setup, addressing these challenges by enhancing tracking, automating data consolidation, and improving profile management. Our solutions provided the client with efficient tools for managing meetings, tracking interactions, and preparing comprehensive profiles, ultimately transforming their workflow and data management process.

Business Needs
The client, was utilizing Salesforce primarily to manage clients, investors, and asset managers, but their current setup wasn’t fully optimized for their business needs. They needed help to customize Salesforce objects and automate key processes to improve efficiency. Our team took the time to understand their business operations and identified areas where Salesforce could be enhanced. Based on our analysis, we recommended several key improvements:

  • We proposed tailoring Salesforce objects to align with the clients business processes for better data management.
  • We suggested automating their system to reduce manual tasks and ensure smooth functioning of all business workflows.
  • Our team focused on improving how client and investor interactions are captured to optimize relationship management.
  • We recommended refining their reports and dashboards to provide clearer insights into client interactions and business performance, enabling data-driven decision-making.
Strategy & Solution
We assessed and refined the Salesforce setup to enhance efficiency. By creating customized views for Allocators, Investors, Asset Managers, and Third Parties, we streamlined data access. Our expert Salesforce team automated product naming based on account types, saving time and reducing errors. We improved activity management with automated processes for tracking interactions, consolidating meeting minutes, and generating one-pager investor profiles.

We customized Salesforce objects and fields, utilizing flows, triggers, and Apex code to automate workflows and enforce validation rules. Our Salesforce team managed a seamless data migration, ensuring all historical activities were integrated into the updated system.


Front-End:

Our team focused on creating a front-end solution that enhanced the user experience and made the Salesforce platform more intuitive and effective for our client needs. By improving the design and structure of key components, we ensured that data management became simpler, faster, and more accessible for their investors and asset managers.

  • We built rich Lightning pages that enhanced the user interface, making navigation smoother and more intuitive.
  • Our team customized the Salesforce fields, objects, and page layouts to align perfectly with the client business requirements.
  • We designed a dedicated investor profile page that captured vital data accurately and efficiently.
  • By optimizing the navigation and layout of the Salesforce platform, we made it more user-friendly, reducing the time and effort needed to locate and manage critical information.

Backend:

Our team focused on optimizing the back-end of the Salesforce platform to enhance automation, enforce data integrity, and streamline communication processes. By implementing advanced features and automations, we ensured that the system ran smoothly and efficiently, reducing manual tasks and errors. Our approach was designed to provide the client with a robust and reliable back-end infrastructure that supports their business processes seamlessly.

  • We set up Flows, Triggers, Workflows, and Process Builders to automate repetitive tasks, cutting down manual effort and improving system reliability.
  • By implementing validation rules, we kept data consistent and accurate, reducing errors and ensuring reliable information.
  • We used Apex Code to create custom email services, automating notifications and updates to keep communication smooth and efficient.

Development Process:

Our development process was designed to enhance the Salesforce experience, making their business operations smoother and more efficient. By focusing on key customization and automation, we aimed to simplify their workflow and improve productivity. Here is the snapshot of our approach:

  • We started by diving deep into the client needs and their existing Salesforce setup to ensure we addressed all aspects effectively.
  • We implemented tailored activity and task customizations, along with automation to consolidate notes and discussions automatically, cutting down on manual effort.
  • We automated product name creation based on selected options, giving the client immediate clarity on account details and streamlining their process.
Business Outcomes
The client was thrilled with the results delivered by our team. Our tailored solutions significantly streamlined their Salesforce operations and enhanced overall efficiency. Key outcomes of the project include:

  • We automated processes, reducing 59% of manual data consolidation per activity, significantly streamlining workflows.
  • Our one-pager investor profiles cut down manual efforts by 74%, making slide deck preparation faster and easier.
  • With our customized views, the client gained instant access to product names and account details, enhancing clarity.
  • We simplified activity tracking and note consolidation, boosting overall productivity up to 78% with our automated system.
  • Our email services and automation improved response times and data accuracy, enhancing client communication and engagement.
Client's Speak
Working with Flexsin was a game-changer for us. Their Salesforce solutions streamlined our processes and saved us countless hours. We’re thrilled with the results and the team dedication.
Georgia Wilcox
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