Salesforce And Web Portal Integration for Improved Data Management For A Leading Healthcare

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Home > Portfolio > Salesforce And Web Portal Integration for Improved Data Management For A Leading Healthcare
Client Overview
The client, a dynamic organization focused on promoting the African-American community and culture, aimed to enhance its mobile app's user engagement. Despite a solid foundation with Salesforce, the client struggled with data synchronization and building a web portal for seamless communication and tracking. Our team provided Salesforce setup and a web portal built on Laravel and WordPress to address their challenges, improving their operations and user experience. Through our collaboration, the client achieved better data capture, automation, and optimized processes across their platform.

Business Needs
The client needed an efficient solution to manage their web portal and Salesforce setup while ensuring smooth data synchronization through Form Assembly. As a company that frequently organizes meetings and events, they faced significant challenges in tracking outcomes and capturing accurate data. Despite using Salesforce Sales Cloud for customer and stakeholder management, they struggled with data accuracy and process automation. The client sought expert assistance to optimize their Salesforce system, integrate their web portal, and streamline data management. Below are the primary business needs identified:

  • Setting up Salesforce and customizing the system to handle complex workflows and smooth data synchronization.
  • Developing a web portal integrated with Salesforce to centralize data and enhance communication.
  • Implementing a connector for Form Assembly to ensure seamless data capture and synchronization.
  • Ensuring accurate data synchronization across platforms to improve business intelligence and reporting.
  • Enhancing the user interface and experience for better accessibility for internal teams and stakeholders.
Strategy & Solution
To tackle the clients challenges, we developed a comprehensive strategy to optimize their Salesforce setup and integrate a custom web portal solution. Our primary focus was on leveraging Form Assembly to create a tailored web form that would seamlessly integrate with Salesforce, capturing critical data from meetings and events. This form was designed to be user-friendly and efficient, allowing attendees to input data directly, which reduced the reliance on inconsistent email notes and ensured accurate data collection.

We undertook a thorough review of the clients existing Salesforce Sales Cloud configuration and customized several Salesforce objects to better align with their business needs. This involved creating dedicated profiles for investors, incorporating detailed information such as company overviews, recent activities, and product details. These customizations facilitated improved tracking and management of stakeholder interactions, enabling the client to capture mission-critical business data smoothly and accurately.

Additionally, we implemented data synchronization between Form Assembly and Salesforce to ensure real-time updates and accurate information flow. Our team also focused on automating key business processes by tailoring Salesforce objects to meet the clients specific requirements. This automation streamlined repetitive tasks, enhancing overall efficiency and ensuring that business processes were executed consistently. Post-implementation, we provided ongoing support to address any issues and refine the system, ensuring it continued to meet the clients evolving needs effectively.

Front-End:

To enhance user experience and improve data capturing capabilities, we focused on designing a robust and intuitive front-end solution. Our approach aimed to provide a seamless and engaging interface for users interacting with the web portal. Leveraging our expertise in front-end development, we built the web portal using Laravel and WordPress to ensure a dynamic and user-friendly environment. Here are some key highlights of our front-end strategy:

  • Developed a web portal on Laravel and WordPress for a responsive and interactive user experience.
  • Created custom interfaces to streamline navigation and improve usability.
  • Implemented intuitive design elements to enhance user engagement and accessibility.
  • Integrated real-time data capture features to ensure accurate and timely information flow.
  • Optimized the portal for performance, ensuring quick load times and smooth interactions.

Backend:

For the back-end of the project, we focused on leveraging Salesforce and Form Assembly to create a powerful and integrated system that would support the clients data management and process automation needs. Our strategy aimed at enhancing data accuracy, streamlining workflows, and ensuring seamless synchronization between the web portal and Salesforce. Here is how we approached the back-end solution:

  • Implemented a connector to synchronize data between the web portal and Salesforce efficiently, ensuring real-time updates and consistency.
  • Tailored Salesforce objects to better manage and capture critical business data, including investor profiles and event outcomes.
  • Utilized Form Assembly to build and deploy custom web forms that automatically populate Salesforce with relevant information.
  • Set up workflows and triggers in Salesforce to automate key business processes, such as tracking meeting outcomes and ROI.

Development Process:

To ensure a seamless development process for the project, we adopted a systematic approach using Azure DevOps as our project management tool. By leveraging Azure DevOps, we streamlined the development workflow, allowing for effective tracking and management of tasks through a ticket-based system. This approach not only facilitated clear communication between our development team and the client but also ensured that each phase of the project was handled with precision and agility. We implemented an agile development methodology, allowing us to adapt to evolving requirements and deliver incremental updates. Here is how we executed the development process:

  • Initiating multiple rounds of discussions to define project requirements and ticket specifications.
  • Aligning project goals with our development expertise and Azure DevOps capabilities.
  • Utilizing Azure DevOps tickets to track progress, manage tasks, and coordinate with the development team.
  • Conducting regular sprint reviews and stand-up meetings to ensure timely and effective project delivery.
  • Providing ongoing support and adjustments based on client feedback to ensure project success.
Business Outcomes
By leveraging our tailored solutions for the Salesforce setup and web portal development, the client achieved remarkable improvements in operational efficiency and data management. Our strategic approach led to significant enhancements in their business processes, which were reflected in the following outcomes:

  • Reduced manual data entry by 40%, saving about 120 man-hours monthly.
  • Improved data accuracy by 30%, leading to more reliable reporting.
  • Achieved a 25% increase in ROI from better event and meeting tracking.
  • Enhanced user interaction by 35% with the new web portal.
Client's Speak
Flexsin's exceptional expertise transformed our Salesforce system and web portal, streamlining data capture and improving accuracy. Their professional approach boosted efficiency, reduced man-hours, and significantly increased our ROI. We highly recommend Flexsin for delivering outstanding business solutions.

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