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Salesforce Optimization And Strategic Consulting For Enhanced Operations At A Leading Investment Banking Firm
Expertise:
Customer Relation Management (CRM) Application Development Business Process Automation SalesForce Implementation
Verticals:
Banking & Financial Services
Technologies:
Microsoft AzureWorkflowsAzureSalesforce LightningVisualforce
Client Overview
A leading investment banking firm in the US teamed up with us to enhance their Salesforce system. Since 1999, the client has been a trusted name in corporate finance advisory, strategic consulting, and mergers and acquisitions, handling over US$40 billion in transactions. To stay ahead in a rapidly evolving market and meet modern customer needs, the client wanted to optimize their Salesforce implementation. As a dedicated Salesforce consulting partner, we worked closely with them to refine their Salesforce setup, boosting their operations and demonstrating their commitment to technological innovation in the finance sector.Business Needs
The client was using Salesforce primarily for data storage and generating reports, but they were not fully taking advantage of its potential. Their current setup wasn't clear or optimized for their needs. They approached us with the goal of discovering how Salesforce could be used more efficiently. We took the time to understand their business processes and pinpoint where improvements could be made. Based on our findings, we suggested several enhancements to make Salesforce work better for them:- We recommended eliminating duplicate records in crucial objects like Account and Contact to streamline data management.
- We proposed refining the Opportunity object to enhance how they track and manage sales prospects.
- Our team suggested better ways to utilize Activities for more effective engagement with their contacts.
- We aimed to improve their reporting and dashboards for clearer insights into business performance.
Strategy & Solution
To start, we took the time to understand how the client was currently using Salesforce, which was primarily for storing data and generating reports. Our goal was to show them the broader possibilities of Salesforce and how it could be a more powerful tool for their business. We knew that educating them on best practices and the full capabilities of Salesforce was key to unlocking its potential and enhancing their operations.
We began by refining the Opportunity object to streamline their sales processes, making it easier to track and close deals more effectively. This involved tweaking fields and workflows to better fit their sales approach. We also tackled the issue of data duplication by cleaning up standard objects like Accounts and Contacts, ensuring their data was accurate and reliable.
Additionally, we introduced best practices for managing Activities, helping them stay on top of client interactions and follow-ups. We also redesigned their reports and dashboards to offer clearer, more actionable insights into their business. By implementing these changes, we transformed Salesforce from a simple tool into a robust platform that supports strategic decision-making and operational efficiency.
Front-End:
Given the projects need to enhance Salesforce usage, our team focused on improving the front-end experience to make the platform more intuitive and effective. We began by educating the client on Salesforce best practices, ensuring they understood and could leverage the full potential of the system. Our experts then worked on optimizing the Opportunity object, making it more aligned with their sales processes and easier to use.
Backend:
To tackle the back-end challenges, our focus was on ensuring that Salesforces core functionalities were optimized to support the client’s needs effectively. We began by educating the client on Salesforce standard practices, which was crucial for aligning their processes with best practices and maximizing the platforms capabilities. Following this, we concentrated on the optimization of the Opportunity object, enhancing its performance and making it better suited to the client sales strategies.
Development Process:
To ensure our client needs were met effectively, our team started by thoroughly understanding their specific requirements and assessing their current Salesforce setup. We then proposed tailored improvements to enhance their existing system. After securing approval for our suggestions, we proceeded with implementing the solutions.
We began by refining the Opportunity object to streamline their sales processes, making it easier to track and close deals more effectively. This involved tweaking fields and workflows to better fit their sales approach. We also tackled the issue of data duplication by cleaning up standard objects like Accounts and Contacts, ensuring their data was accurate and reliable.
Additionally, we introduced best practices for managing Activities, helping them stay on top of client interactions and follow-ups. We also redesigned their reports and dashboards to offer clearer, more actionable insights into their business. By implementing these changes, we transformed Salesforce from a simple tool into a robust platform that supports strategic decision-making and operational efficiency.
Front-End:
Given the projects need to enhance Salesforce usage, our team focused on improving the front-end experience to make the platform more intuitive and effective. We began by educating the client on Salesforce best practices, ensuring they understood and could leverage the full potential of the system. Our experts then worked on optimizing the Opportunity object, making it more aligned with their sales processes and easier to use.
- We guided the client through Salesforce best practices, helping them use the platform more effectively.
- Our team refined the Opportunity object, streamlining sales tracking and enhancing functionality.
- We improved the overall user experience, making Salesforce more intuitive and user-friendly for the client.
Backend:
To tackle the back-end challenges, our focus was on ensuring that Salesforces core functionalities were optimized to support the client’s needs effectively. We began by educating the client on Salesforce standard practices, which was crucial for aligning their processes with best practices and maximizing the platforms capabilities. Following this, we concentrated on the optimization of the Opportunity object, enhancing its performance and making it better suited to the client sales strategies.
- We provided comprehensive training on Salesforce standard practices, enabling the client to manage their data and processes more efficiently.
- Our team optimized the Opportunity object, improving its functionality and integration with other Salesforce components.
- We ensured that the back-end enhancements streamlined data management and supported better decision-making for the client.
Development Process:
To ensure our client needs were met effectively, our team started by thoroughly understanding their specific requirements and assessing their current Salesforce setup. We then proposed tailored improvements to enhance their existing system. After securing approval for our suggestions, we proceeded with implementing the solutions.
- We thoroughly assessed and understood the clients requirements to deliver customized solutions.
- Our team evaluated the current setup, proposed enhancements, and obtained client approval.
- We implemented the approved solutions and conducted live demonstrations.
- Automated note and discussion consolidation, significantly saving the clients time and effort.
Business Outcomes
- Our automation cut down manual efforts by about 30%, saving the client’s team significant time and reducing their workload.
- With a more intuitive Opportunity object, user engagement with Salesforce grew by 25%, making data management easier and more effective.
- Improved data capture and insights led to a 20% increase in decision-making speed, helping the client respond more swiftly to business needs.
- The client was thrilled with the outcome, appreciating how our solutions transformed their Salesforce experience and made their operations more efficient.
Client's Speak
Working with Flexsin was a game-changer for us. Their team truly understood our needs and helped transform our Salesforce platform with expert solutions. We couldn’t be happier with the results and the seamless collaboration.
Rob Whitney
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